I was approached by Amsterdam based eyewear brand Ace & Tate to create a permanent neon installation in their first Irish store opening on Exchequer St. For this I took inspiration from Dublin itself, we have a rich literary history and one of the most interesting things about Dublin is that you go from the countryside, to the city and out to the seaside all in the space of 40 minutes. The combination of these elements meant that the James Joyce quote that can be seen in Dún Laoghaire was the perfect inspiration for this piece of work. 

This project then developed further and I was asked to collaborate with photographer Ellius Grace and District Magazine to create a special zine celebrating the launch of the store. Five prolific Dubliners were featured in the zine as a means to portray what contemporary Dublin is today. Each person was assigned a colour to represent them and their energy throughout the zine.

Year: 2018
Client: Ace & Tate

Features: 100 Archive Selection 2018
Discipline: Concept, Print Design, Spatial & Lettering