The concept for this identity design for Irish Beef is informed by the core values of Bord Bía and Ireland’s agriculture. Bord Bía is an Irish state agency that works with the aim of promoting sales of Irish food and horticulture both abroad and in Ireland itself. For this particular brief they are focusing on promoting Irish Beef to international clients, new and existing.

Through this identity I wanted to educate people about the superior qualities and unique nature of Irish Beef due to our natural environment and dedicated farmers. The identity reflects the craft and quality that it takes to create Irish Beef.

Year: 2016
Client: Bord Bía

Typeface: Dala Floda