I was lucky enough to create the promotional materials for the film Jellybaby by the excellent Naomi Fagan. Set in Tallaght we meet Stacey, a young single mother and her daughter, Lauren. The hidden desperation of an outwardly tough single mother is revealed when she is forced to find the balance between her maternal duties and her own desires.

The photographic elements seen in this project focus on the social realism in the film, using the environment as a background to set the tone. Other than that I felt a typographic route was the best way to go, as to not give away anything about the film but still alluding to the confidence of the characters depicted in the film. For this project I used Pressio by the excellent Max Phillips of Signal Type Foundry.

Year: 2017
Client: Naomi Fagan 

Discipline: Art Direction, Photography & Typography