NIKE TRAINING

During my time at Bureau Borsche I had the pleasure of working on concepts for the new Nike Training campaign. The team at the Bureau worked alongside Nike’s in-house agency based in Portland, USA. We developed campaigns and supplied them with inspiration for looks for their wide market, including graphics, logos, typefaces, colour and visual research and art direction. We explored all possible use of campaign imagery and text to help our client navigate the perfect outcome. Nike Training is imperfect, it is a work in progress, it is never finished. The visual outcome is a rough and ready reflection of what every athlete endures while training. Art direction by Mirko Borsche.